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    <loc>https://www.imchrisjohnson.com/about</loc>
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    <lastmod>2018-11-08</lastmod>
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      <image:title>Home - My Work</image:title>
      <image:caption>Check out my latest projects.</image:caption>
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      <image:title>Home - Need help?</image:title>
      <image:caption>If your company is ready to take a step toward the future of authentic content, let’s talk!</image:caption>
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    <lastmod>2022-05-31</lastmod>
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    <lastmod>2022-05-31</lastmod>
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    <lastmod>2024-02-15</lastmod>
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      <image:title>Projects Old - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Instagram post.</image:caption>
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      <image:caption>The event culminated in a Solo Stove LIVE live-stream with over 2,200 comments and thousands of views.</image:caption>
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      <image:title>Projects Old - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-02-15</lastmod>
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    <lastmod>2024-05-05</lastmod>
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      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.imchrisjohnson.com/snoop-goes-smokeless</loc>
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    <priority>0.75</priority>
    <lastmod>2024-04-26</lastmod>
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      <image:title>Project - Snoop - Make it stand out</image:title>
      <image:caption>We were ready to convert with our (now sold out) Limited Edition Snoop Stove bundle featuring fire pit designed by Snoop himself, a custom bucket hat, and sticker pack.</image:caption>
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    <lastmod>2024-04-25</lastmod>
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      <image:caption>The campaign featured a Limited Edition color of Mesa inspired by Elemental’s fiery lead character, Ember.</image:caption>
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      <image:caption>Our custom sweepstakes sent four winners to the movie premiere in Los Angles and resulted in 15,000 new email subscribers.</image:caption>
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    <lastmod>2024-02-15</lastmod>
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    <loc>https://www.imchrisjohnson.com/project-pi-pizza-oven</loc>
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    <lastmod>2024-04-25</lastmod>
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    <lastmod>2024-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ffaee2197aeae1d5f2f33d/4cbc54ea-774d-40ef-8072-d1f56e1f7d3d/briefing.jpg</image:loc>
      <image:title>Project - Lunr</image:title>
      <image:caption>Each new creator received a ‘Creator Briefing’ care pack including custom stickers, astronaut ice cream, and instructions to join the Lunr community on Discord.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ffaee2197aeae1d5f2f33d/7f27ca56-5149-47c6-bc0d-beb04abcd422/social-lunr.gif</image:loc>
      <image:title>Project - Lunr - Make it stand out</image:title>
      <image:caption>Varied and exciting content for social media and digital advertising promoted Lunr’s new features, creator content, and new brand partnerships.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ffaee2197aeae1d5f2f33d/2f9f714f-d231-4a58-ae0c-40c8e42a137b/lunr-logo.jpg</image:loc>
      <image:title>Project - Lunr - Lunr Creator Marketplace</image:title>
      <image:caption>Co-founder, Head of Marketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ffaee2197aeae1d5f2f33d/928a58ba-cb87-4990-8e95-623f7a625386/email.jpg</image:loc>
      <image:title>Project - Lunr - Make it stand out</image:title>
      <image:caption>Consistent email marketing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ffaee2197aeae1d5f2f33d/250a31e9-14dd-411d-b118-08b719119044/website-lunr.jpg</image:loc>
      <image:title>Project - Lunr - Make it stand out</image:title>
      <image:caption>Custom designed website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ffaee2197aeae1d5f2f33d/c1760f97-3e22-4b9c-a04e-395802e41352/lunr-linkedin-header.jpg</image:loc>
      <image:title>Project - Lunr - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imchrisjohnson.com/project-macys</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ffaee2197aeae1d5f2f33d/28e9a4f3-6df1-4f30-adbd-3678de128d2e/Screen+Shot+2024-04-25+at+12.13.22+AM.png</image:loc>
      <image:title>Project - Macy's - Make it stand out</image:title>
      <image:caption>We hand-selected Drew Holcomb and the Neighbors to perform their song “Find Your People” as the float’s debut musical act.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ffaee2197aeae1d5f2f33d/e79300d5-8be9-43a0-b0a3-d4c56e070121/Solo_Float_Press2023.jpg</image:loc>
      <image:title>Project - Macy's - Make it stand out</image:title>
      <image:caption>From concept to construction, we partnered closely with the Macy’s team and internal stakeholders to create a truly unique float experience. This is the first float to ever incorporate the tow truck into the story of the scene. Two product moment integrations and a large logo meant Solo Stove couldn’t be missed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ffaee2197aeae1d5f2f33d/4199fb9a-358f-4544-8731-68e17596c72e/1707026041027.jpg</image:loc>
      <image:title>Project - Macy's</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.imchrisjohnson.com/retail-display</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ffaee2197aeae1d5f2f33d/a1c72ce6-1935-4316-a124-fbc16b97f49a/Screen+Shot+2024-05-05+at+9.30.45+AM.png</image:loc>
      <image:title>Project - Retail Display - Make it stand out</image:title>
      <image:caption>Image compilation from Ceremony.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ffaee2197aeae1d5f2f33d/4007cb67-50f6-4a35-bf9f-d64ccfdab08b/Screen+Shot+2024-05-05+at+9.31.02+AM.png</image:loc>
      <image:title>Project - Retail Display - Make it stand out</image:title>
      <image:caption>Image compilation from Ceremony.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ffaee2197aeae1d5f2f33d/6ea8f678-8627-4177-aea5-63fc29bb6b4a/1688060589351.jpg</image:loc>
      <image:title>Project - Retail Display</image:title>
    </image:image>
  </url>
</urlset>

