A small sampling of the projects I’ve recently worked on.

360 Integrated campaign feat. solo stove live

Combining the power of multi-brand social giveaways, dedicated email sends, digital advertising, and an entertaining and informative live-stream, we’ve leveled up the traditional giveaway.

Recently partnering with Brumate and Eno Hammocks, Solo Stove provided all creative for the Spring Break Giveaway.

We engaged each brands social following with posts that clearly highlighted the value of the campaign.

The dedicated email send featured 63.1% open rate and 2.27% click rate.

Each post and email directed to a common Gleam landing page which facilitated the 15,000+ email sign-ups for the campaign.

Pi Pizza Oven Launch

The launch of the Solo Stove Pi Pizza Oven pushed our in-house team to the max. I led all creative direction including the creation of the Pi logo. We shot all studio and lifestyle photography in-house as well as all video creative, which was a huge part of communicating this new product to our consumers. We also developed 13 retail ready packages for Pi and it’s accompanying accessories. Everything culminated in a March 14th launch on Pi Day which resulted in $2 million in sales in just the first two weeks.

Solo Stove Content studio

Comprised of incredibly talented and dedicated photographers, videographers, and producers; the Solo Stove Content Studio is responsible for seasonal lifestyle photo shoots, studio photography, and our crown jewel, national commercials. For less than 1% of total ad spend our team is able to travel to aspirational locations and source diverse talent, producing commercials that reach up to 11x ROAS. The next time you see a Solo Stove ad during Dancing With The Stars, know that we made that in-house!